Image: Porzellanmuseum im Augarten, Vienna
Vienna porcelain manufacturer Augarten is promoting selected pieces from its 'Scattered Flowers' collection at 40 percent off in its webshop. The offer is being automatically applied at checkout and is presented across the product pages for several items in the range, including the 'Sugar Bowl Mozart', 'Bread Plate Mozart 16 cm', 'Salad Bowl Mozart 15 cm' and 'Coffee Cup Mozart'.
The collection is described by Augarten as a classic floral design that evokes the charm of the Biedermeier era. According to the company’s newsletter, the 'Streublümchen' pattern is delicate, playful and timeless, with individually hand-painted blossoms scattered across the porcelain to create what the manufacturer calls a light and cheerful elegance. The English-language product pages repeat that description and note that the pieces are handcrafted and hand-painted.
The promotion sits within the wider context of Augarten’s porcelain offer rather than a temporary exhibition or museum display. The company’s online shop organizes its range across tableware, interior and decoration, figures and gifting, and the 'Scattered Flowers' line appears as one of the floral decors in that catalogue. On the collection page, Augarten lists 18 products in the category, among them coffee and dinner service pieces, vases and decorative objects.
Individual product pages provide concrete details about the forms in the series. The 'Sugar Bowl Mozart' is listed in a multicolor variant with a capacity of 250 mL and a current price of €268.13, down from €446.88. The 'Bread Plate Mozart 16 cm' is shown at €117.50, reduced from €195.84, while the 'Salad Bowl Mozart 15 cm' is priced at €118.13, down from €196.88. The 'Coffee Cup Mozart' is offered at €200.00 instead of €333.34.
Each of the product pages emphasizes the same form language in Augarten’s description of the 'Mozart' shape. The company says the festive epoch of the Baroque is reflected in the form, which it describes as lively like the music of the time. It adds that bouquets of flowers are particularly attractive on dinner services, tying the floral decoration directly to the shape and presentation of the porcelain.
Augarten’s site also identifies the pieces as part of its longstanding Vienna porcelain production. The product pages reference hand-painting, craftsmanship and a workshop tradition, and the company’s contact and location details place it at Obere Augartenstraße 1 in Vienna’s 2nd district. The webshop promotion is restricted to selected pieces in the 'Scattered Flowers' range and is accompanied by a sign-up offer for first-time newsletter subscribers, who are invited to receive a €10 discount.
