Les Carrières des Lumières in Les Baux-de-Provence has used its latest newsletter to invite audiences into what it describes as a digital art centre offering multisensory experiences, behind-the-scenes access and more tailored communications about its programming. The message, sent under the title 'Les Carrières & Vous', presents the newsletter as an introduction to the site’s exhibitions, digital experiences and community engagement.
The newsletter frames the initiative as a welcome message for new subscribers and a request for information about their preferences. It says readers can receive ideas for outings, updates on favourite artists, anecdotes about selected works and details about the making of exhibitions, including the inspiration behind the works and the technologies used. The form also asks subscribers which exhibitions they like or would like to see, who they usually visit exhibitions with, and their date of birth, promising a small birthday gift.
The site situates itself as an immersive art venue housed in a former stone quarry in the Alpilles. In its own wording, it calls itself a “centre d'art numérique” that invites visitors to a “multisensorielle” experience. It also highlights the range of artists and names associated with its programme, citing Monet, Cezanne, Van Gogh, Dali, Klimt and Jimmy Nelson among those presented there.
The newsletter and linked site material are published by Culturespaces, which says it operates the service and manages the handling of personal data for communications such as newsletters and event invitations. The privacy policy states that users can subscribe to receive news about exhibitions and events and that the organisation may use the information, with consent, to send electronic updates. It also notes that subscribers can manage their preferences and unsubscribe through the links provided.
The linked material also shows that the programming at Carrières des Lumières is not static. On the privacy-policy page, a notice at the top says there will be a “changement de programmation à partir du 27 juillet : Océan les mardis, mercredis, jeudis & samedis.” The page does not provide further details in the supplied material about the content of that programme, but it confirms a schedule change from 27 July.
The subscription flow itself offers a small window into how the venue is positioning its outreach. Rather than limiting communication to standard announcements, the newsletter asks for audience preferences in order to send more relevant information, indicating a more segmented approach to visitors interested in the venue’s art exhibitions and special projects. The newsletter is addressed from the Carrières des Lumières site at Route de Maillane, 13520 Les Baux-de-Provence, and is signed by the venue’s team.
