Image: Artipelag, Stockholm
Artipelag is presenting ‘MUCHA – Beyond Art Nouveau’, an immersive exhibition devoted to Alphonse Mucha and the continuing influence of his visual language. The presentation runs from 27 March through 27 September 2026 in Artboxen, Artipelag’s exhibition space in Gustavsberg, Sweden.
The exhibition places visitors inside Mucha’s imagery through large-scale projections and a scenography combining architecture, sound and scent. Described by Artipelag as an immersive and interactive experience, the presentation is intended to make Mucha’s work and its visual influences accessible across generations and age groups. The exhibition contains strong lighting that may cause discomfort for people with photosensitive epilepsy.
Mucha is presented as a central figure in the Art Nouveau movement and as the creator of a distinctive graphic style that brought together feminine beauty, stylised nature, innovative composition and typography. According to the exhibition material, the so-called Mucha style influenced posters, decorative objects and household items, and has remained prominent for more than a century.
‘MUCHA – Beyond Art Nouveau’ is structured in three acts. The first focuses on Mucha as a master of poster art in Paris. The second examines a decisive stage in his career around the 1900 World’s Fair, where the exhibition describes him as playing a central role. The third presents his monumental work ‘Det slaviska eposet’ (‘The Slav Epic’), in which Mucha articulated a vision of peace and an interpretation of Slavic history as a pacifist ideal.
The exhibition also traces connections between Mucha’s decorative vocabulary and later visual cultures. Its scope extends from the Flower Power movement of the 1960s to Japanese manga, superhero imagery, street art and tattoo art. Artipelag’s newsletter highlights perceived similarities between Mucha and manga, including elegant lines, expressive figures, natural motifs and a decorative aesthetic, while noting that the traditions emerged from different cultural contexts.
The production is a collaboration between Grand Palais Immersif and the Mucha Foundation. Grand Palais Immersif is described in the exhibition material as a producer of immersive exhibitions combining scholarly grounding, artistic creation and technological innovation. Artipelag’s presentation occupies the Artboxen, the venue’s monumental indoor space, while the institution’s wider site also includes the permanent outdoor exhibition ‘Skulptur i natur’, with works placed along paths through surrounding woodland, meadows and shoreline.
The exhibition is scheduled to remain open until 27 September 2026. It has additional evening hours connected to Scensommar concerts on 18 and 25 July and 8 and 15 August, with final admission at 6:30 p.m. on those dates. Artipelag’s published visitor information lists temporary closures for ‘MUCHA – Beyond Art Nouveau’ on 19–20 August, 31 August–1 September and 10–11 September; the rest of Artipelag remains open as usual during the stated closure periods.
