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At the Finnish Museum of Photography’s Kaapelitehdas venue in Helsinki, “Kuvan houkutus” examines how digital images attract, capture and direct attention. Produced by Fotomuseum Winterthur and curated by Marco De Mutiis, Doris Gassert and Alessandra Nappo, the exhibition runs through 28 February 2027. Fourteen artists, including Hito Steyerl, Sara Cwynar, Jon Rafman and Viktoria Binschtok, address social-media feeds, dating-app profiles, face filters, memes, AI-generated images and low-resolution screenshots. The exhibition also considers the algorithms and datasets behind these images, and the emotionally driven reactions that sustain the attention economy.