Image: Toyama Prefectural Museum of Art and Design
Toyama Prefectural Museum of Art and Design will open ‘tsugu minä perhonen’ on October 10, 2026, presenting a major exhibition devoted to the fashion and textile brand minä perhonen and its work over three decades. The museum says the project will use the word ‘tsugu’ as a lens through which to examine the brand’s activity, with displays running through December 22, 2026.
According to the museum, minä perhonen marked its 30th anniversary in 2025. The exhibition will focus on how the brand’s products begin with textile designs created by the designer’s hand, then develop through dialogue and experimentation with skilled craftspeople. The museum frames this process as one that moves from cloth to clothing and on to interior products, while continuing to seek a mode of making that can endure for 100 years.
The exhibition will bring together a range of materials to show that process. The museum lists rare original drawings and textiles alongside embroidery, weaving, and scenes from printing factories. Rather than presenting the brand solely as a fashion label, the exhibition will emphasize the relationships among design, technique, and production that shape minä perhonen’s work.
Toyama Prefectural Museum of Art and Design is located in Toyama, Japan, and the exhibition will be installed in Exhibition Rooms 2, 3 and 4 on the museum’s second floor. The museum says the show is organized by Toyama Prefectural Museum of Art and Design, The Kitanippon Shimbun, Tulip TV, and The Asahi Shimbun, with support in Toyama from MAE.
The museum has announced advance ticket sales beginning on August 17, 2026 and continuing through October 9, 2026. Advance general admission is set at 1,150 yen, while standard admission is 1,500 yen for adults and 750 yen for university students. High school students and younger will be admitted free. The museum also lists group rates and several categories of free admission, including for school-age visitors and certain visitors with disabilities.
Opening hours for the exhibition are 9:30 a.m. to 6 p.m., with last admission at 5:30 p.m. The museum will be closed on Wednesdays, as well as on October 13 and November 24. Related programs are scheduled during the run, including an opening talk on October 17 and a cross talk event on October 25, both of which require advance registration. The museum notes that more programs will be announced during the exhibition period.
