Image: Labirinto della Masone
Labirinto della Masone in Fontanellato has extended 'Erté: Lo stile è tutto' to Sunday 13 September 2026, giving visitors a final month to see the exhibition dedicated to one of the most emblematic figures of Art Deco. The museum’s August newsletter says the show has already welcomed thousands of visitors and is now entering its last stretch after the prorogation.
The exhibition is presented at the Labirinto della Masone, the cultural complex founded by Franco Maria Ricci in Emilia-Romagna, whose programme combines its permanent art collection, temporary exhibitions and other public activities. The same newsletter also notes that the venue is open in summer from 10.30am to 7pm, with last entry at 5.30pm, and that the site’s single daily ticket includes access to the bamboo labyrinth, the permanent collection and the temporary exhibition currently on view.
'Erté: Lo stile è tutto' is curated by Valerio Terraroli. The accompanying volume, published by Franco Maria Ricci Editore, also bears the same title and includes texts by Terraroli and Alessandra Tiddia. According to the publisher’s description, the book gathers a broad selection of Erté’s work and focuses especially on the 1910s, 1920s and 1930s, which are presented as the most original and successful decades of his career.
The exhibition and publication frame Erté as a multifaceted creator whose practice moved between fashion, theatre and the alphabet-and-number series that helped define his visual signature. The exhibition page says the show brings together more than 150 works, many never previously shown to the public, and includes drawings, sketches, pochoirs, lithographs, documents and film materials. It also says some sketches come from the Victoria & Albert Museum in London, alongside loans from private collections in Italy and abroad.
The exhibition also places Erté in dialogue with the Franco Maria Ricci collection. The museum site states that 28 works from the Franco Maria Ricci collection are included in the display, and that the presentation is arranged in thematic sections devoted to figurines, theatre and Music Hall, editorial collaborations, and the famous 'Alfabeto' and 'Numeri' series. The installation is described as strongly scenographic, with the added presence of paper garments created by artist Caterina Crepax, which are positioned as a fantastical, three-dimensional interpretation of Erté’s creations.
The exhibition text situates Erté historically as Roman Petrovič Tyrtov, who arrived in Paris from Russia in 1912 and began working at a young age for Paul Poiret. It also notes his long collaboration with 'Harper’s Bazaar', beginning in 1915, during which he produced more than 200 covers until 1937. His work also appeared in 'Vogue', 'Cosmopolitan' and 'The London News', while his costumes for music hall, theatre and Hollywood contributed to his international reputation.
The show is organised by Elisa Rizzardi, with exhibition design by Maddalena Casalis. The museum’s newsletter says the exhibition, after its extension, is in its last month and offers one more chance to see Erté’s world through iconic works and archival materials before 13 September 2026.
