Image: Amparo Museum, Puebla
Museo Amparo in Puebla is marking 35 years with a digital campaign built around a simple invitation: 'El Museo Amparo es tuyo' — 'Museum Amparo is yours.' The message, posted by the museum and tied to a dedicated campaign page, encourages visitors to come 'a mirar, descubrir y crear tus propias historias' ('to look, discover and create your own stories').
The anniversary page presents the museum as a place for broad public engagement rather than a single commemorative event. It highlights access, planning tools and a set of ongoing activities under the headings 'Actividades para todos', 'Exposiciones', 'Agenda', 'Taller de fin de semana', 'Noche de Museos', 'Tienda' and 'Terraza', suggesting a schedule that mixes exhibitions with workshops, evening programming and other visitor services.
Practical information is prominent throughout the page. Museo Amparo says it welcomes visitors from Wednesday to Monday, from 10:00 a.m. to 6:00 p.m. The site also offers a visitor-planning section and notes that the museum has an app available for download on iPhone and Android. Contact information and an address section are also included on the page.
The campaign page outlines the museum's admission structure as part of that visitor-first approach. It says entry is free every day for people from Puebla, while Sundays, holidays and 'Noche de Museos' are free for everyone. On other days, admission is listed at 85 pesos.
Museo Amparo is using the anniversary to reinforce its identity as an active cultural venue in Puebla rather than simply a site of retrospective celebration. The page's repeated emphasis on access, activities and planning presents the institution as a place where audiences can move between exhibitions, workshops and special programs across the week.
The museum's social post that directs audiences to the campaign is short and direct, pairing the anniversary with the phrase 'Es tuyo' ('It is yours') and a prompt to visit. The linked page continues that framing with the line 'Planea tu visita' ('Plan your visit'), followed by the museum's schedule and admission details.
